Catalogs printing is a complex marketing tool capable of reaching loads of customers – if you have the right tactics in place. Many people set out to order catalogs printing for their first time and come back a little more empty-handed than they thought they would. It’s not enough to let your online printer go at it with little to no direction to go off of. You must be specific, right down to the address line on the back page. Here are a few mistakes you should avoid the next time you venture online for custom printing.
Poor Game Plan
Some people order catalogs printing with a general notion that it won’t cost that much and the printers won’t need much from me. You must have a better game plan than simply shoving it all on the company. While they are experienced, versatile printing experts with plenty of resources at their disposal, you still need to convey the tone and level of detail along with tangible aspects such as paper stocks, size, color schemes and customizable options like binding and coatings. Research various options for the process online and have your specifics narrowed down and your questions ready.
Concepts Are Askew
Perhaps your overall tone didn’t succeed last time because you targeted the wrong audience or catered the wrong message to the right one. Make sure the style, colors and images reflect your values as a business. For example, you wouldn’t want to advertise metal music memorabilia and apparel with frilly aesthetics and pink/white color combinations. Know who you are talking to and use the lingo that fits (i.e. Rock on with this gnarly t-shirt!) but don’t insult the language and overuse it. Too much of a good thing can be bad too.
Quality Isn’t Quite Right
Are you choosing the right paper stock for the type of use your catalogs printing will require? If you’re direct mailing, for example, will your piece hold up as it travels through multiple vehicles? It’s always possible to achieve a happy medium between too cheap and too expensive when it comes to customizing it. You won’t want them to wither up and float away!
Designs Need Improvement
Have you ever considered hiring a graphic designer for your custom catalogs printing? Some online printers employ a talented team of designers capable of creating almost anything when it comes to marketing creativity. Let them have a whirl at your aesthetics – it couldn’t hurt to get an entirely new set of eyes on your project.
