Catalogs printed for maximum results are best ordered in an online setting. Not only can you save a ton of money by printing catalogs on the web, but you’ll receive speedy service and countless options when it comes to making your collateral much different than your competition. The process is easier than if you were to visit your local printer too in the sense that everything is done online with a few choice clicks of your mouse. Here’s how it’s done.
You first want to present your printing company with a solid catalogs design. Incorporate lots of vivid imagery, text and design elements but don’t overdo it or you could end up victim of the bottom of the recycling bin. Printers will often employ the use of design tools in the form of helpful in-house staffs and free design templates for your own creative muscle. These can help you achieve the results you’ve always desired (and then some.)
Online, you’ll be able to choose how you want your custom catalogs printed. Most top-quality print marketing is done using a 4-color offset printing process that puts the colors cyan, magenta, yellow and black to good use. Together, they form virtually every color and shade you can think of. Quantities can range from 50 to 500,000 because of the advancements in technology so you never have to worry about your business’ marketing future again.
When it’s time to choose custom options, you’ll always want to think of your competitors and your target audience to ensure you differentiate your printed catalogs enough to flesh out your brand while gaining a solid rapport with your customers. You can do this by way of folding them in a unique way, stapling them either side- or saddle-stitched (or even spiral binding for an added boost of flare), and adding a touch of gloss to the exterior of your piece for an eye-catching aesthetic.
The most crucial part of online catalogs orders is having a solid plan for distribution. Some business owners opt for the point-of-sale as an opportunity to spread the message about their newest product lines. Others simply miss the boat – certain online printers are also mail marketers with the ability to send out mass mailings to customers according to a predetermined pattern. You can often get them custom wafer sealed and inkjet addressed accurately and efficiently so you never have to worry about post office regulations again.